"The Journal of Children and Media" serves as an important academic journal that not only fosters an in-depth understanding of the interaction between children and media but also examines how media shapes children's development and behavior. The magazine encourages the use of various research methods, including quantitative analysis, qualitative research, and case studies, to comprehensively explore the impact of media on children's lives.

The magazine places special emphasis on three key areas: first, the role of children as media consumers, including how they access, interpret, and influence media content; second, the representation of children in the media, exploring how the media portrays children and the impact of this portrayal on children's self-awareness and social roles; and finally, the aspect of children's participation in media production, including how they create content, express creativity, and how this participation promotes their social skills and media literacy.