Ethnography is an academic journal that focuses on the research methods and theories of ethnography. Ethnography is a qualitative research method that delves into specific cultures or social groups, understanding people's lifestyles, beliefs, customs, and social structures through long-term field surveys, participatory observations, and in-depth interviews.

This journal provides a platform for ethnographers to publish research findings and exchange ideas. It covers a wide range of topics, including but not limited to social and cultural anthropology, cultural studies, sociology, psychology, education, health research, and international development. Ethnography encourages scholars to use ethnographic methods to explore social phenomena, cultural differences, identity recognition, social change, and the impact of globalization on local cultures.